In keeping with the theme above, don’t try to do too much with your GIF ads. Avoid strobing effects and choppy transition. Make sure your creative is discernable: otherwise, you’re not going to see a solid return. High-quality images and animation are your best friend. But before you do, sear these seven Facebook GIF ad best practices onto the front of your brain: Quality matters
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Once complete, simply download your GIF and you’re ready to make a Facebook ad!Ħ Best Practices for Facebook Ads that Use GIFsĪrmed with an understanding of Facebook GIF ads and why they work so well, you’re ready to go out into the world and create your own. There’s nothing wrong with hammering home exactly what it is you’d like your prospects to do. While your supporting ad copy will undoubtedly feature a CTA as well, it’s important to include one in the GIF itself. If there isn’t one in the video content itself, use the caption feature to include one. Ideally, your GIF will include some kind of call to action. Make sure the beginning and end of your GIF aren’t too abrupt there should be a smooth transition (granted, this can take some very finicky work).
You can use the sliders to find the approximate start and end points for your GIF, then use the time-fields to dial it in to the exact hundredth of a second you’re looking for. GIPHY will only let you create a GIF that lasts up to ten seconds (5 seconds shorter than the video-completion stat from Facebook, which should increase the likelihood of a prospect reaching the end), which is perfect for our purposes. You can repurpose existing video assets to create awesome Facebook ads with higher engagement:įrom here, you’ll be directed to an editing screen with three options: Start time, duration, and caption. They stand out from images (which can feel like white noise) and don’t require the same investment, effort-wise, as video, carousel, and lead ads. This is where GIFs become insanely valuable.
A fifteen second video ad is going to be viewed to completion far more often than some minute-plus affair. You know, the kind of stuff people want to click on, watch, or otherwise engage with.Īccording to Facebook, “shorter videos get more complete views.” Anyone capable of logical thought already knew this. While developing the right targeting and campaign types for your vertical can be a bit of a project, there’s a much simpler way to improve your CTR: use better ad creative. Unfortunately, it’s all too easy to find yourself chucking bundles of nitroglycerine into the Atlantic, hoping for the best.
Facebook allows advertisers to fish with dynamite in a barrel: if they know what they’re doing. Now, this probably speaks to the fact that many new advertisers (over 2 million in the last 18 months) are yet to wrap their heads around the platform’s incalculably robust targeting options. 90%, and in some verticals, it’s significantly lower. As you can see, the average CTR for Facebook ads across all industries is.
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